Graphic Design by Katherine A. Hughes

Author:Katherine A. Hughes
Language: eng
Format: epub
Publisher: CRC Press
Published: 2019-06-02T16:00:00+00:00

Figure 10.14

Justification examples: (A) justify last left; (B) justify last centered; (C) justify last right; and (D) justify all. Typeface: Myriad Pro.

Selecting Type for a Project

When it comes right down to it, selecting typefaces for a project is a subjective activity, and there is generally more than one right option. Your experiences and your environment will often influence your decision as much as any other factor. So, experiment with your design and try different solutions. As suggested in Chapter 4: Defining the Project, generating multiple options provides a good basis of comparison and conversation. Plan to solicit feedback from your peers and your client, as applicable. Think about how the typographic element(s) can enhance an overall design. Here are three goals for type within a design:

•Readability: The type should be easy to see and understand.

•Functionality: The type should communicate the intended message.

•Engagement: The type should attract and hold the viewer’s attention.

With these goals in mind, revisit the project’s stated purpose. What best suits the needs of the project and its audience? Does the subject matter naturally lend itself to one of the four type categories? Are there thematic or historical references that inspire the selection of a particular typeface? How might contrast be created among the type elements?

With the answers to these questions in hand, think about the hierarchy of information and its logical presentation. What information is most important? What is secondary? Think about how this organization of information can influence the viewer’s comprehension of the message. Now, utilize the available typefaces and your ability to alter their appearance as necessary to incorporate meaningful text into your designs.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.